You might have heard stories about Instagrammers who make money on Instagram from the photos they catch and share every day.
Just like YouTubers, bloggers, and anyone who collect an audience around the content they make, Instagrammers have reach and influence figured out.
Together, these two things display the opportunity for Instagram creators to explore multiple streams of potential revenue, whether they want to build a kingdom or just make some extra cash and free stuff.
How Many Instagram Followers You’ll Need to Make Money on Instagram?
You may wonder how many followers you need to strat making money , the brief answer is “not as many as you think”.
The specific answer depends on factors that range from:
- What niche you are in and how simply you can directly link it to a product category (fashion, health, beauty, food, and fitness are popular niches, based on top Instagram hashtags)
- How engaged your followers are, actually 5000 engaged followers is much better than 100K fake followers (won’t amount to much).
- Which revenue channels you explore.
While top Instagrammers earn thousands per post on the picture-sharing platform, even those with a smaller-but-engaged following of 1000 have the opportunity to start making money.
How to make money on Instagram in 2020 -best ways-
Based on your unique brand of Instagram content, your target audience, and your level of discipline, you can make money on Instagram in several ways:
- becoming an affiliate and earn a commission selling other brands’ products.
- by do sponsored posts for brands that want to get in front of your audience.
- Creating and selling a digital or physical product, or offering a paid service.
- Selling licenses for your videos or photography.
The beauty here is that going after one revenue stream doesn’t necessarily rule out another.
So let’s begin with the most common approach to Instagram monetization: partnering with brands as an influencer.
Work with brands on sponsored posts
You may have heard about the “influencer” term a lot these days.
An influencer is basically any person who’s built themselves an online reputation by doing and sharing awesome things online. To their audiences, influencers are trendsetters, tastemakers, and trusted experts whose opinions about certain subjects are respected.
Many brands just cannot compete with that and so they partner with influencers instead of sponsored posts that help get the word out about their products.
But it is not just the reach and the size of your Instagram account that brands want. It’s your audience’s confidence and engagement with your content.
It may be hard to balance your revenue as an influencer and your integrity as a creator, but if you’re not depending on your Instagram income to stay afloat, you always have the liberty to be selective about the brands you work with, just as brands will be selective about the Instagrammers they work with
How to decide the way to get charged as an influencer.
Commonly these influencer deals involve the creation of content—an Instagram post, Story or video —and will sometimes contain permission for the brand to use this content on their own site or in an ad.
Most of these deals are negotiable and can involve a single post or an entire campaign in exchange for a fee, a gift, a free product, a service, the promise of exposure, or some combination of these.
Keep in mind when negotiating that you are not just displaying content but access to your audience, a potentially large reach on one of the most popular social platforms around, and usage rights too.
In a survey of 5,000 influencers, around 42% said they charged $200 to $400 per post—just to give you an idea of what some brands are willing to pay, and how to negotiate depending on the cards you are holding.
Finally, it is really important as an influencer to also know your own audience:
- What is your audience engagement rate (total engagement divided by your number of followers)?
- What is the make-up of your audience You can dig up numbers to back this up in your Instagram Analytics report if you’ve switched to a business account.
This will help you be prepared when it comes time to negotiate.
How to find brands to work with
If you are big pretty enough, chances are brands will discover you.
You can as well look for brands to work with that are on a similar level in terms of values and personality, so your audience won’t feel like you are “selling out”.
You can reach out to them straight to try to work out a deal, but you can as well list yourself on one of the many influencer marketplaces out there to increase your chances of being discovered:
- Grapevine: If you have 5K or more followers, you can list yourself in the Grape Vine marketplace for the opportunity to work with like-minded brands.
- indaHash: Brands set campaigns that you can participate in. Post a photo with the specified hashtags on Instagram and get cash. You will need unless 700 engaged followers to be eligible.
- Crowd Tap: Do small content creation tasks to earn rewards. This is great if you’ve got a smaller audience. Available in the U.S only.
The rules changes when it comes to sponsored content, anyway, to be on the safe side and respect your audience’s credibility, think to add a #sponsored hashtag to indicate sponsored posts. If you want reassurance.
You can find examples of sponsored posts and how Instagrammers merge brands into their story or caption by searching up #sponsored on Instagram.
Instagram as well, has a “Paid Partnership with” tag that clearly prominently identifies sponsored posts, which some brands might ask you to use to reveal your relationship with them.
Become an affiliate
In contrast to an influencer, an affiliate is much more invested in making sales for the partner brand—not just generating awareness—in exchange for a commission.
This is commonly done with a unique promo code or trackable link to make sure clicks really translate into sales. although Instagram does not yet allow links anywhere outside of your bio, you can only focus on one product at a time if you pick out to rely on affiliate links, making promo codes a better option for Instagram since you can really incorporate them into your posts.
Important Note: Instagram has plans to roll out links for Instagram Stories, which will definitely open up new chances for you as an influencer.
Think to reach out to one of the many online sellers that display affiliate programs that you can engage in. Or you can as well explore popular marketplaces like:
- Amazon’s Affiliate Program:A most popular option ,pays out a 10% commission.
- ClickBank : An affiliate platform, that pays out a high commission, typically between 70% and 80%
- RewardStyle: An invitation-only lifestyle and fashion influencer network that offers 20% commissions.
- Etsy, eBay, Target, Walmart, Aliexpress, Newegg, Overstock,and more.
Though it seems like a numbers game, affiliate marketing is also an art, and you will ll have a better opportunity at success if you have a good plan going into it and expand your online presence to involves a website and other marketing channels.
Open your own online store
At this time it might seem like the only way for an Instagrammer to make money is to work with other brands and sell out.
the good news is, creators of all kinds are as well in a good place to “sell out” with their own products: physical goods, digital items, or service items that can be a stretching of their brand, building a business with an audience at its center.
There are a some ways to do this:
- You can sell digital products like ebooks, courses and more.
- Use a print-on-demand service to print and ship your own t-shirts, phone cases, coffee mugs, pillows, and more.
- Sell services like consulting or photography, using your bio to direct interested people to a contact email or a link to your professional website.
- You can use your Instagram account to start a business selling your own original products, such as hand made stuff or even a book.
If you have a plan on selling any products in your own Shopify store, you can also make purchases across Instagram possible on your website using one of the available Instagram gallery apps
Sell your photos online or on things
Instagram is a picture-sharing app at its core. And photos are assets that can be licensed, printed, and sold in various ways.
if photography was what got you in the Instagram game in the first place, you can list your pictures in marketplaces such as Twenty20 or 500px where publishers and brands might license them.
However, you can also sell your picture as prints and on other physical items using similar methods described in the last section. Services such as Teelaunch and Printful can allow you put your pictures on phone cases, posters, pillows, and more –taking care of customer service and fulfilling orders — so all you actually need to concern about is making sells.